?THE GLOW EFFECT- The HoloHoops is an official nba size basketball appears holographic or glows in photos or videos when the camera flash is on. ?PERFECT FOR SOCIAL MEDIA POSTS- The lights balls photos and videos you take are great for sharing on social media like Instagram, Snapchat or any other place to share content online. ?GIVE A UNIQUE GIFT- Chances are, no one you know has seen a basketball like the HoloHoops ball, and any basketball-lovers you know are sure to be surprised by its unique holographic appearance. ?DURABLE QUALITY LEATHER- The indoor and outdoor ball is made with composite hygroscopic leather with 100% nylon windings and a rubber bladder for excellent bounce shape retention. ?HOW IT WORKS- The HoloHoops basketball leather is coated in polyurethane, often referred to as PU leather, which is brand new technology to be implemented into sports equipment.